The Blog   •   July 14, 2017

Blogs are not just used by trendy world travelers but are a powerful tool for businesses. A blog is a effective way of producing specialist content for you website, it can help increase brand awareness, showcase expertise, improve your Search Engine Optimisation (SEO), build a larger following and offer a great platform to advertise your services.

We have put together 8 of the best business blogging tips to help you get started on mastering your content writing and social media game.

#1 A Blog Post is a Product

For a blog to be successful and drive users to your website in the way you want you need to treat your posts as products. Even if your blog post has the best quality content it will only attract readers if people want to read about that topic. Validate each of your posts in the same way you would a product that was being prepared for release. This will ensure that every article that you write has a natural audience that will read through the entire article and reduce your bounce rate.

After writing your blog post remember to ask yourself, would your audience pay to access this information? If not, then you probably need to put more time into the posts you are producing.

#2 Produce Original Media Content

Developing and producing original content and media is a highly effective method for attracting a new audience and promote sharing. It doesn’t matter what field you are in, there are numerous great ways of integrating media into your articles, blogs and website content. Using original images, or even better original video content, produces more attractive content for readers and helps improve exposure. The more attractive your content is the more likely others will share, link and embed it elsewhere improving your footprint and SEO.

If you want your media files to help boost your SEO then consider watermarking images with business names and URLs. Remember that keyword integration is not just for written content but can be integrated into captions, descriptions, alt-text, and file names of media.

#3 Be Across Platforms

Each of your readers are different and will use and respond to content in different ways. Point #2 is also important for this reason, that offering both written  and media content will ensure that every member of your audience is accounted for. Be prepared to share your video content on YouTube, Articles on your own website and shared on other websites, images on Instagram and Pinterest, and everything on Facebook.

After all the point of producing blog posts is to attract audiences to your business, increase your following and keep you at the forefront of your customer’s mind. The best way to achieve this is to be everywhere!

#4 Work with Others

In every industry there are businesses, brands or personalities whose name alone attracts large audiences. Find ways to work with them! Come up with an event or agreement where you can work together in a format which is mutually beneficial. Working with others on fresh content will offer something different to your audience or customer base. Experts within your industry will offer an alternative perspective, provide useful information, and promote vredibility of your business.

Don’t be limited with the type of content you produce with others. Be creative, engage with your audience and produce as much quality content as humanly possible. Remember any content you don’t use today you can save for later!

#5 Analyse the Data

After you have been blogging for a while you can determine what you audience prefers reading about. Gauge the social media response and use advertising and website analytics data to determine which blog posts were the most successful. Now look for a common trend amongst your successful blog posts and focus on creating new posts inline with these. Trends of successful posts can include the topic, the call to action, the post title (for example “Top 10…” as opposed to “Want to lose weight?”), the content included, or even the time of day it was posted and shared across social media.

Use data to decide what content your audience. Use data as real time feedback on which direction your blog post should take and what content needs to be included to grow and build your online presence, this is known as ‘User driven content’.

#6 Listen for Trends

The future of blogging is not in selling your products, that should come as a result of building a trusted following. Instead, your blog content should cover your industry similar to how reporters cover the news. Being a part of the development of your industry and creating content around what new technology or situations are causing trends should be your focus and will help endorse your brand as an industry leader.

#7 Be a Person

Don’t be afraid to be yourself. This will help you create unique content and stand out from the competition. If you can showcase the personality, and passion your brand has for a topic your readers will feel more connected to you and your content.

Removing personality from your brand creates a bland corporate feel that inhibits your ability to build loyalty with customers.

#8 Blog without Blogging

You don’t have to call your blog a blog. Blogs today have so much diversity in their content that you can refer to blogs as something which would be more familiar or interesting to your readers. Articles, online magazines, media page, What’s On, News, and more are all ways of disguising your blog into pages that your readers are more genuinely interested in.

Think you can integrate all these tips into your blog posts? I do!

Remember the time you spend building an online audience helps build brand awareness, larger customer bases, strong marketing platforms, and improved SEO.

So not matter what your business does get out there and produce some captivating content.

Have any questions?